In this exciting webinar, Klaus Wegener, founder of 35up, Cara Matthiessen, Sr. Director Client Services at Deep Media, and Frank Metz, Managing Owner Metz Digital Consulting and former Director E-Commerce at Medion, will meet to discuss AI in digital marketing. Together, they will show how they successfully increase sales, improve performance and increase cost efficiency for customers and partners through AI and the use of algorithms - and which tools help them to do so.

In this exciting webinar, Klaus Wegener, founder of 35up, Carolin Handschuh, missforty, and Boris Redlich, former Director Customer Acquisition & Growth at Shopware, come together to discuss the latest trends in eCommerce. Together, they will show how sales can be increased, which tools will make it onto the top 10 for 2024 and which trends will be the breakthrough for many in 2024.

Amazon only earns 35% of its total turnover through cross-selling of matching accessories, warranty & insurance or complementary products. "Customers also bought" and "matching" are certainly familiar to everyone. While it is easy for Amazon to use cross-selling so successfully for itself due to all the data it has collected, other eCommerce companies often try it without much success. Too time-consuming, too expensive, too little conversion. We hear this all the time in direct discussions with eCommerce teams.