Is content still king? Yes, but only on the condition that it is also interactive. Here's why.
Customer reviews are free per se, but gaining and targeting them requires an investment in three areas: strategy, technology, and responsibilities and processes.
"Limited quantity!", "Only three rooms left, book quickly" or "Only until Friday" - many companies use offers like these to curry favor with customers. The strategy behind it: the scarcity effect.
Simply put, dynamic pricing is a flexible strategy for pricing your products based on a variety of factors, including market demand, price limits, and seasonality.
Awareness of the most popular times to buy is also crucial for a successful marketing strategy.
With current and future benefits, Creatives' dynamic optimization presents itself as a powerful marketing tool - an opportunity to improve campaigns and results that advertisers should definitely take
Local SEA makes people from your region find you faster and better. You can have PPC search ads delivered locally, targeting a radius or specific locations.
In this article you will learn what geotargeting is all about, how it works, what possibilities it offers and where the limits are. We'll also tell you how you can make the most of geotargeting.
Sunny times for advertising professionals: Weather data can be a significant success factor, especially for mobile campaigns. And not just for products like sunscreen or rubber boots. We explain how.
Dynamic content describes content on websites that automatically adapts to various predefined conditions, such as certain user signals. Here we explain the how-to and best practices.
Both cross-selling and upselling help to convince customers to spend more money than they had actually planned.
Retargeting can boost your ROI, create brand awareness, and drive conversions. However, if retargeting is perceived as intrusive, it can even drive away potential customers. Here's an how-to guide.
The digital shopping experience presents a unique challenge to engage customers and build loyalty. But with data analytics and some proven tactics, e-commerce brands can attract and retain customers.
Upselling and cross-selling have one main goal: more sales. In this article, you’ll learn how to convince your customers to add additional products to their shopping carts (and to buy them!).